Carnival Corporation launches OceanView, the first digital streaming travel channel for land and sea
Posted: September 25, 2017
In another first for the travel industry, Carnival Corporation & plc announced it is launching OceanView – the world's first over the top (OTT) digital streaming channel from a travel provider for completely free access on land and at sea to compelling, immersive, and experiential travel content for viewers across the globe.
Original shows from Carnival Corporation's OceanView channel are now available on major digital streaming platforms Amazon Fire TV, Apple TV, and Roku. Additionally, as the world's largest cruise company with nine iconic cruise line brands such as Carnival Cruise Line, Cunard, Holland America Line, and Princess Cruises, OceanView will also debut on more than half of its 103 cruise ships. OceanView content also will be available in late October on the company's Ocean.com website.
OceanView features a slate of more than 100 acclaimed "Ocean Original" episodes produced by Carnival Corporation. The lineup includes the company's four original series that have been broadcast on network and cable TV over the past year, as well as two new direct-to-digital streaming original series, "GO" and "Local Eyes."
OceanView also will showcase video collections from the corporation's cruise brands, with viewers able to check out majestic new-ship christening ceremonies featuring royalty and celebrities, as well as the fascinating process of ship design and construction, elaborate culinary creations from world-renown chefs and ever-evolving, pushing-the-envelope ship attractions.
OceanView is another innovation built upon the company's O·C·E·A·N Experience Platform, unveiled in January at the CES 2017, that will enable a new higher level of personalization in the media, games and vacation experience. The collective innovations tap into the growing interest in digital entertainment, immersive experiences and personalized interaction to expand the market for more popular-than-ever cruise vacations.
Carnival Corporation's original TV series, which debuted in fall 2016 and are now available on OceanView, recently were honored with 10 Telly Awards, which recognize the best in TV and cable, digital and streaming, and non-broadcast productions.
The programs are part of the company's larger strategy to increase awareness and demand for cruise vacations through the creation and broad distribution of compelling and authentic experiential content. Three shows were ranked as number one or number two in their time slot during their inaugural season. With cruise vacations growing 20 percent faster than land-based vacations and with more people than ever taking cruise vacations in 2017, the strong ratings are further evidence that global interest in cruise vacations is becoming more and more popular.