Company Info

Princess Cruises first set sail in 1965 with a single ship cruising to Mexico. Today, we have grown to become the third largest cruise line in the world, renowned for innovative ships, an array of onboard options, and an environment of exceptional customer service. A recognized leader in worldwide cruising, Princess offers approximately 1.7 million passengers each year the opportunity to escape to the top destinations around the globe, aboard a fleet of 18 modern vessels.

Princess Cruises was catapulted to stardom in 1977 when one of its ships, Pacific Princess was cast in a starring role on a new television show called "The Love Boat." The weekly series, which introduced millions of viewers to the concept of a sea-going vacation, was an instant hit and both the company name and its "seawitch" logo have remained synonymous with cruising ever since. The show, which can still be seen around the world, has been widely credited with fueling the dramatic expansion of the industry.

A History of Innovation

Princess has frequently paved the way in the cruise industry, evolving to meet the needs of the today's vacationer. In fact, a number of our concepts have since been adopted by the entire cruise industry.

The company has long been the leader in building ships designed to accommodate the most sought-after shipboard luxury—the private balcony. In the 1980s Princess pioneered the concept of the affordable veranda, once an exclusive feature incorporated in only the most expensive suites. Today, Princess' fleet offers one of the highest percentages of balcony cabins in the industry, across all cabin categories.

In the mid-1990s the company pioneered the concept of putting passengers in control of their own cruise experience with the introduction of a wide range of flexible onboard facilities, amenities, and services to create a personal vacation experience. We also pioneered 24-hour dining with the first 'round-the-clock restaurant. Dining options were further revolutionized in 2001 as we became the first cruise line to offer guests a choice in their main dining room experience—either the traditional seating or a restaurant-style Anytime Dining, in which diners could eat when and with whom they chose.

Other Princess innovations include the first wedding chapel hosting modern-day weddings at sea; the unique Movies Under the Stars poolside movie screen; and The Sanctuary, an adults-only oasis that has become exceedingly popular with passengers looking to relax.

In November 2017, Princess Cruises will debut Medallion Class Ocean Vacations. Our guests will be inspired to see and do more than ever. With Ocean Medallion, they will experience a truly personalized and seamless vacation.

Learn more about Ocean Medallion.

Service Excellence

For more than 50 years, Princess Cruises has earned a reputation for service excellence and a legacy of inspiring guest experiences.

Our CRUISE customer service program helps provide guidance and training to encourage us to work together to go above and beyond to deliver memorable vacation experiences. It is the hard work, commitment, and pride represented by CRUISE that makes Princess Cruises second to none.

We work to create experiences that go beyond the high service standards expected. CRUISE ensures that from the first impression to the last, each encounter with a guest has the potential to be the one that matters most.

Learn more about Our Core Values.

Come Back New Promise

In 2016, Princess Cruises announced The Come Back New Promise, a $450 million, multi-year product innovation and cruise ship renovation campaign that will continue to enhance our onboard guest experience. These enhancements will result in more transformative moments, lifetime memories, and meaningful stories for guests to share from their cruise vacation.

“The Come Back New Promise differentiates our approach to cruising and offers our guests enriching vacation experiences by connecting them with each other, nature and different cultures in a new way,” said Jan Swartz, Princess Cruises President. “Our promise is to provide guests transformative moments designed to inspire them to discover the world and themselves, ultimately allowing us to declare that a cruise isn’t good enough unless you ‘come back new.’”

We have introduced new initiatives inspired to deliver The Come Back New Promise which further elevate our wellness, culinary/dining experiences, and expand the partnership with Discovery Communications. The campaign demonstrates a commitment by Princess to exceed guest expectations while continuously improving upon and delivering a high value cruise vacation experience that inspires guests to return and introduce cruising to their family and friends.

Worldwide Destinations

Princess' more than 150 different itineraries offer travelers the opportunity to literally cover the globe, with sailings to six continents that call at more than 300 ports and destinations around the world. Destinations include the Caribbean, Alaska, Panama Canal, Europe, Mexico, South America, Australia/New Zealand, South Pacific, Hawaii, Tahiti/French Polynesia, Asia, India, Africa, Canada/New England, and world cruises. Princess guests can enhance their cruise experience with a wide array of in-port excursions worldwide, and the company's cruisetour offerings enable passengers to combine their cruise with a full land tour.

In particular, having led the way in Gulf of Alaska cruising, Princess maintains a strong presence in the 49th state. Through its Seattle-based partnership with Holland America Line, the company operates a wide variety of spectacular land and sea experiences in the majestic "Land of the Midnight Sun." The largest cruise and tour operator in the state, Princess operates as many as eight cruise ships, five riverside wilderness lodges, a fleet of deluxe motor coaches, and luxury domed rail cars—which provide easy access to Alaska's interior with the line's unique "Direct to the Wilderness" service. As a result, our guests can connect seamlessly between cruise ship and a land tour, giving them the opportunity to experience Alaska's most popular attractions in a single vacation.

Learn more about our cruise destinations.

A Modern Fleet

Princess' fleet offers a range of sizes and amenities. The line's largest vessels include Majestic Princess (2017), Regal Princess (2014), Royal Princess (2013), Caribbean Princess (2004), Crown Princess (2006), Diamond Princess (2004), Emerald Princess (2007), Golden Princess (2001), Grand Princess (1998), Ruby Princess (2008), Sapphire Princess (2004), and Star Princess (2002). Mid-sized vessels consist of Coral Princess (2003), Island Princess (2003), Sea Princess(1998), and Sun Princess (1995); while the line's small ship features a more intimate cruising experience aboard Pacific Princess (1999).

The most recent additions, Majestic Princess (2017), Regal Princess (2014), and Royal Princess (2013), introduced a new generation of ships to the fleet. The ships feature a 50 percent larger atrium, which is the social hub of the ship; a dramatic over-water SeaWalk®, a top-deck glass-bottomed walkway extending more than 28 feet beyond the edge of the vessel; plush private poolside cabanas that appear to be floating on the water; a dazzling water and light show; the new Princess Live! television studio; a dedicated pastry shop; more dining options including a special Chef's Table Lumiere, a private space that surrounds diners in a curtain of light; and balconies on all outside staterooms.

Regal Princess became the first Ocean Medallion Class ship in the world on November 13, 2017. Medallion Class Vacations will be activated on Regal Princess into spring 2018.

Princess Cruises announced the fourth Royal-class ship will be named Sky Princess. Sister ship to Royal Princess, Regal Princess, and Majestic Princess, Sky Princess is scheduled to debut in October 2019 on a series of Mediterranean voyages.

Learn more about our fleet.

About Princess

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